Government Partnership Campaigns for B40 Population

During the lockdown, we collaborated with our client Yes and the government to create campaigns aimed at the B40 population. Our goal was to provide free phones, mobile connectivity, and applications to enable work and study from home.

These efforts include campaign microsites, digital out-of-home, print, and social media engagements. Over the course of these initiatives, we were able to offer valuable resources to those who needed them most.