The Starting Point
To The Best Travel Experiences
For decades, the travel accommodation market has been dominated by a select few brands. We teamed up with Enrich to launch Enrich Hotels, a search and booking platform, with the aim of making it stand out in a highly competitive industry whilst ensuring potential customers understood what it’s really about.
We created a series of actionable ads across various channels, utilising the search bar as a visual mnemonic with relevant key selling points to attract existing members and win new ones from other marketplaces.
By repositioning the brand and enhancing the digital experience, we turned the product into the most profitable non-air portfolio for the loyalty programme.