OUR STORY

From craft to
creative leadership

Our story

Evolving from a dedicated practitioner of the craft into a strategic visionary in creative leadership.
MAGNA’s journey began in 1989 with MAGNA COLOR, a colour separation specialist known for precision, efficiency, and reliability — becoming one of Malaysia’s industry leaders.

Over the decades, we evolved alongside changing markets, expanding our capabilities across production, content, and integrated marketing.

Today, MAGNA DIGITAL brings together legacy expertise with creative, digital, and strategic capabilities built for modern brands.

We believe impactful marketing combines clarity in strategy, strength in creativity, and measurable impact.

Our milestones

For more than three decades, Magna Group has helped brands evolve, adapt, and grow in changing markets.

1989

MAGNA COLOR

Founded as a colour separation specialist, becoming one of Malaysia’s industry leaders.
a blurry image of a rainbow colored background

1996

COLORHOUSE

Advanced MAGNA’s capabilities in colour management and print production.
multicolored wall in shallow focus photography

2004

HANDPRINT +
i-MAGNA-TEC (MSC Status)

Diversified into BTL solutions and production suppor.
black and white metal machine

2010

CUBE FILM

Expanded into film production, television, and commercial content.
woman posing beside lite window

2018

MAGNA DIGITAL

Established as MAGNA’s integrated digital, creative, and social solutions arm.
87c57822 cbbd 4d9c af1f 1fabc996804b

2023

ADTOPILOT

Developed to power advertising through AI and automation.
a black and white photo of a circular object

Our milestones

For more than three decades, Magna Group has helped brands evolve, adapt, and grow in changing markets.

1989

MAGNA COLOR

Founded as a colour separation specialist, becoming one of Malaysia’s industry leaders.
a blurry image of a rainbow colored background

1996

COLORHOUSE

Advanced MAGNA’s capabilities in colour management and print production.
multicolored wall in shallow focus photography

2004

HANDPRINT +
i-MAGNA-TEC (MSC Status)

Diversified into BTL solutions and production support.
black and white metal machine

2010

CUBE FILM

Expanded into film production, television, and commercial content.
woman posing beside lite window

2018

MAGNA DIGITAL

Established as MAGNA’s integrated digital, creative, and social solutions arm.
87c57822 cbbd 4d9c af1f 1fabc996804b

2023

ADTOPILOT

Developed to power advertising through AI and automation.
a black and white photo of a circular object

Our milestones

For more than three decades, Magna Group has helped brands evolve, adapt, and grow in changing markets.

1989

MAGNA COLOR

Founded as a colour separation specialist, becoming one of Malaysia’s industry leaders.
a blurry image of a rainbow colored background

1996

COLORHOUSE

Advanced MAGNA’s capabilities in colour management and print production.
multicolored wall in shallow focus photography

2004

HANDPRINT +
i-MAGNA-TEC (MSC Status)

Diversified into BTL solutions and production support.
black and white metal machine

2010

CUBE FILM

Expanded into film production, television, and commercial content.
woman posing beside lite window

2018

MAGNA DIGITAL

Established as MAGNA’s integrated digital, creative, and social solutions arm.
87c57822 cbbd 4d9c af1f 1fabc996804b

2023

ADTOPILOT

Developed to power advertising through AI and automation.
a black and white photo of a circular object

OUR APPROACH

Strategy. Creativity. Performance.

At Magna Digital, every project begins with a simple question:

What outcome are we trying to achieve?

From there, we design a connected approach that brings together strategy, creativity, media, and technology.

Strategy

We uncover insights that reveal opportunities for brands to grow.

Creativity

We develop ideas that capture attention and create emotional connection.

Performance

We ensure every campaign delivers measurable business results.

AWARDS & RECOGNITION

Recognised
across the industry

Our work has been recognised across the marketing and communications industry for creativity, innovation, and effectiveness.

These recognitions reflect the philosophy that guides everything we do, creating ideas that deliver results.

  • Asia Pacific Agency of the Year 2023
  • Best Membership Programme
  • Best Loyalty Strategy
  • Best Engagement Strategy B2C
  • Best Partnership in a Loyalty Programme
  • Best Card-Based Loyalty Programme
  • Best Use of Rewards & Incentives
  • Best Use of Direct Marketing
  • Excellence in Customer Engagement
  • Excellence in Customer Insights
  • Excellence in Relationship Marketing
  • Excellence in Loyalty Marketing
  • Excellence in Data-Driven Marketing
magna award-04
magna award-02
magna award-03
magna award-05

MEET OUR TEAM

Leadership shaped by experience

Behind Magna is a leadership team with deep experience across strategy, creative, media, and digital.

Richard Lim

Group Managing Director

Founder of Magna Color in 1990, Richard led the company’s evolution from a specialist production house into a full-service marketing group delivering integrated creative, media, and digital solutions.

Adrian Lim

Group Account Director

Adrian leads client partnerships and translates business challenges into strategic marketing solutions. His portfolio includes brands such as Malaysia Airlines, Enrich, Digi, Valyou, and Isuzu.

Martin Ng

Executive Creative Director

Martin is a creative leader whose career includes OgilvyOne, BBDO, and Publicis Groupe. His work for brands such as BMW, MINI, Levi’s, and Heineken has earned recognition at The One Show, Effies, Adfest, Spikes, and Kancils.

Lance Chua

Group Strategic Director

With over 20 years of experience across both client and agency roles, Lance has led marketing for brands including Maxis, Toyota, and Samsung. He specialises in uncovering strategic insights that drive measurable brand and business growth.

Matthew Chan

Business Development Director

Matthew brings more than 15 years of experience across aviation, hospitality, gaming, and digital sectors. He focuses on building strategic partnerships and translating brand vision into commercial performance.

Let's build
what’s next

Tell us about your challenge.
Let’s create something that moves your brand forward.

Contact us